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    • New Netvibes Ecosystem 3: Better, Faster & More Platforms!
      Netvibes continues to grow and user signups have increased 25% on a weekly basis since two weeks ago. This means more of our dashboard apps are being used than ever before. That’s why we’ve made major improvements to the Netvibes Ecosystem to help deliver apps faster, cleaner and to even more users on more platforms. Now you can even install your […]
    • Netvibes is now part of Dassault Systèmes
      Today is one of the proudest moments in Netvibes history: We are now part of Dassault Systèmes. This is huge for Netvibes and great news for our users. The product, brand and team stays the same, but our ability to innovate will be greatly enhanced. So, why did we choose Dassault Systèmes and where is Netvibes headed? Our vision has always been to bring dash […]
    • Tech@State and Syria Live Dashboards
      Consumer social monitoring tools let you track a few Twitter accounts. But what if you need to analyze an entire country in real-time? Netvibes was invited by the Department of State on a panel that will discuss the answers to this question at the Tech@State conference on Feb. 3-4 in Washington, DC. We hope to see some of you there! To demonstrate how Netvib […]
    • Netvibes Premium Dashboard 1.2: New Features & Improvements
      It’s been two months since we launched Netvibes Premium, our powerful analytics solution for brand managers and social media professionals, and we’re constantly listening to our users remarks and suggestions to make it an even better product. This week we’ll launch new features and improvements for both our Premium and Basic dashboards. Soc […]
    • Netvibes Insights: Kraft Foods
      Every month with Netvibes Insights we take a look at what’s really on with today’s top brands: a free live breakdown analysis to showcase our Netvibes Premium powerful analytics tools. This month, we’ll put Kraft Foods, the American confectionery, food and beverage conglomerate, under the microscope. A Social Snack Stragegy Analysts call Kr […]
    • CES 2012: Netvibes Dedicated Live Dashboard
      Like last year we’ll be covering the annual CES (Consumer Electronics Show) through one of our now famous Live Dashboards. The CES is one of the biggest gathering about technology and this year, it will take place between the 10th and 13th of January in Las Vegas. To make sure you won’t miss a thing, Netvibes is setting up a new Live Dashboard dedicate […]
    • A new addition to the Netvibes family!
      It’s a girl! We’re all very happy to welcome little Albane to the Netvibes family. She was born a couple of days ago and is in perfect health, ready to take on the world. Our warmest congratulations to Baptiste from our EMEA Sales Team and, of course, to Albane’s mother. Best of luck in life, Albane! Related posts: Netvibes welcomes a new m […]
    • LeWeb 11 Deconstructed
      No doubt that by now, you know all about our Live Dashboards, a practical use of our Netvibes Premium Dashboards to cover an event and gather all relevant information in one single place. We did it again last week for LeWeb 11 and now it’s time to look behind the curtain and see what we can learn from the analytics we collected. The reason we decided t […]
    • LeWeb 11 is over… but the show continues on Netvibes
      LeWeb 11 may be over but our Live Dashboard is still very much alive, offering unique insights and analytics about the event, using our very own Netvibes Premium Dashboard. Check it out at: http://leweb11.netvibesbusiness.com/#Analytics Related posts: Netvibes Live Dashboard: LeWeb 2010 LeWeb 11 Deconstructed (Opening) Netvibes Live Dashboard: LeWeb 2010
    • Netvibes Insights presents: Groupon IPO Deconstructed
      A few weeks ago, Netvibes launched Insights, a new series of webinars where you can see all the Netvibes Premium features in action, as we perform a live breakdown analysis of a new brand each month. If you didn’t sign up for the last one, here’s what we have cooking for the next one. And remember: it’s free! Groupon IPO Deconstructed For our next session, w […]
  • RSS MCBRIDE COURSES – how this all began for me

    • New Netvibes Ecosystem 3: Better, Faster & More Platforms!
      Netvibes continues to grow and user signups have increased 25% on a weekly basis since two weeks ago. This means more of our dashboard apps are being used than ever before. That’s why we’ve made major improvements to the Netvibes Ecosystem to help deliver apps faster, cleaner and to even more users on more platforms. Now you can even install your […]
    • Netvibes is now part of Dassault Systèmes
      Today is one of the proudest moments in Netvibes history: We are now part of Dassault Systèmes. This is huge for Netvibes and great news for our users. The product, brand and team stays the same, but our ability to innovate will be greatly enhanced. So, why did we choose Dassault Systèmes and where is Netvibes headed? Our vision has always been to bring dash […]
    • Tech@State and Syria Live Dashboards
      Consumer social monitoring tools let you track a few Twitter accounts. But what if you need to analyze an entire country in real-time? Netvibes was invited by the Department of State on a panel that will discuss the answers to this question at the Tech@State conference on Feb. 3-4 in Washington, DC. We hope to see some of you there! To demonstrate how Netvib […]
    • Netvibes Premium Dashboard 1.2: New Features & Improvements
      It’s been two months since we launched Netvibes Premium, our powerful analytics solution for brand managers and social media professionals, and we’re constantly listening to our users remarks and suggestions to make it an even better product. This week we’ll launch new features and improvements for both our Premium and Basic dashboards. Soc […]
    • Netvibes Insights: Kraft Foods
      Every month with Netvibes Insights we take a look at what’s really on with today’s top brands: a free live breakdown analysis to showcase our Netvibes Premium powerful analytics tools. This month, we’ll put Kraft Foods, the American confectionery, food and beverage conglomerate, under the microscope. A Social Snack Stragegy Analysts call Kr […]
    • CES 2012: Netvibes Dedicated Live Dashboard
      Like last year we’ll be covering the annual CES (Consumer Electronics Show) through one of our now famous Live Dashboards. The CES is one of the biggest gathering about technology and this year, it will take place between the 10th and 13th of January in Las Vegas. To make sure you won’t miss a thing, Netvibes is setting up a new Live Dashboard dedicate […]
    • A new addition to the Netvibes family!
      It’s a girl! We’re all very happy to welcome little Albane to the Netvibes family. She was born a couple of days ago and is in perfect health, ready to take on the world. Our warmest congratulations to Baptiste from our EMEA Sales Team and, of course, to Albane’s mother. Best of luck in life, Albane! Related posts: Netvibes welcomes a new m […]
    • LeWeb 11 Deconstructed
      No doubt that by now, you know all about our Live Dashboards, a practical use of our Netvibes Premium Dashboards to cover an event and gather all relevant information in one single place. We did it again last week for LeWeb 11 and now it’s time to look behind the curtain and see what we can learn from the analytics we collected. The reason we decided t […]
    • LeWeb 11 is over… but the show continues on Netvibes
      LeWeb 11 may be over but our Live Dashboard is still very much alive, offering unique insights and analytics about the event, using our very own Netvibes Premium Dashboard. Check it out at: http://leweb11.netvibesbusiness.com/#Analytics Related posts: Netvibes Live Dashboard: LeWeb 2010 LeWeb 11 Deconstructed (Opening) Netvibes Live Dashboard: LeWeb 2010
    • Netvibes Insights presents: Groupon IPO Deconstructed
      A few weeks ago, Netvibes launched Insights, a new series of webinars where you can see all the Netvibes Premium features in action, as we perform a live breakdown analysis of a new brand each month. If you didn’t sign up for the last one, here’s what we have cooking for the next one. And remember: it’s free! Groupon IPO Deconstructed For our next session, w […]

Twitter Needs a Focus.

I’m feeling down and out about Twitter.  I still don’t feel like I’m understanding it/using it to it’s full potential but I think I may have come to a mild conclusion about it.

After reading this post by Melanie McBride and this other post by Kat Tancock, both about Twitter in the magazine world, I see how Twitter is indeed useful and beneficial but my conclusion is that it can only be those things if there is a purpose. A magazine Twitter page is good because there is a community being built – magazine readers, potential readers, and others interested in the topics at hand. But when it comes to using Twitter socially, I’m still feeling so unsold.

MY FRIENDS AREN’T THAT INTERESTING

As much as people are posting links to interesting things, it becomes a cluster and abundance of information that I really don’t feel inclined to check out. There isn’t a POINT or FOCUS.  I think Twitter for magazines, when used properly (see two links above) makes sense and can be successful because people know what to expect to some degree.  They follow the magazine because they know what the themes and content will most likely be, but when you add your friends because they are your FRIENDS, you don’t know what you’re getting and it makes clicking their links less desirable.

THE GOLDEN QUESTION NEEDS CHANGING!

Also, I think the Twitter question: What Are You Doing is completely irrelevant at this point.  That type of question ignites “doing laundry” answers which isn’t useful or interesting to anyone. Perhaps it should be a more stimulating, focused question, such as What Is Interesting You? What Should I Know? etc. Perhaps that way the Twitter posts can lead to more fulfilled users.

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2 Responses

  1. I dunno — I am kind of on both sides of the coin. When I follow a “twitmag” – I expect to get topical updates. But when I follow a friend (who is an actual friend) or family I like the question “What are you doing right now?” because it makes me feel connected – imagining then doing what they say they are – without the time investment of a phone call (which would get lengthy) It doesn’t have to be “interesting” per se.
    What I don’t care for so much are the random, non-contectual remarks that inevitably appear.

  2. I suppose that’s true – that it’s good to know what family is doing but in the end, if it’s a comment on Twitter, it’s usually something not that important. You know, it doesn’t mean anything if they are ironing or eating a sandwich. It’s not something I need to KNOW per se.
    I agree the random remarks are bogus and annoying.

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